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How Just Helpers values people – Kim’s Story

Being a business that values people is an important part of the Just Helpers’ way. For Tech Project Manager Kim, this means she can balance her family’s needs with having a rewarding career. This is Kim’s story.

Working for Just Helpers
The opportunity to work for Just Helpers Cleaning Agency came at the perfect time for Kim. “I’ve know Antoinette for a while and she asked me if I was interested in helping out with some tech stuff as she knew I was looking for a change of pace,” explains Kim.

Coming into the business, Kim felt at home straight away because Just Helpers values people. “I’ve worked for several different companies in my career and culture is what I value most,” Kim says. “At Just Helpers we have a fantastic culture where everyone respects each other and we listen to each other’s ideas.”

For Kim, it’s also about working for a business that has ambition and which values people and the part they play in achieving it. “It’s really nice to work for a small company that wants to dream big, think big… but we can’t do it alone. We all have to work together,” she says.

Shared Values
It’s also really important to Kim that the she works for a business which fits with her own values. “It was easy for me to learn the culture because we are so aligned,” she says, “we just do the right things and it’s really refreshing.”

Fitting with the family
In her role with Just Helpers, Kim is able to work from home – something which makes a big difference to Kim and her family. “It mean’s more ‘me time’ in the mornings,” she explains.

Even more importantly, remote working means Kim can continue her career when her family needs to relocate. “If my husband gets opportunities in other places in the world, Antoinette trusts me and allows me to work form those places as well…so right now I’m in Bulgaria!” says Kim.”It means I can still have my own career and feel like I am part of an amazing team.”

Find our more about what makes Just Helpers amazing, by visiting our website.

An Ethical Cleaning Agency: What Makes Us Different?

This month it is Living Wage Week.  So, what better time to reflect on what it means to us to be an ethical cleaning agency?

At Just Helpers, our values are at the heart of what we do. Our Founder Antoinette started the business to combine her two passions – tackling exploitation of vulnerable migrant workers, and providing a professional cleaning service. The Living Wage is central to this.

From the beginning, Just Helpers has been about “just doing the right thing.” For us, this means:

  • Paying the London Living Wage – a good day’s work for a good day’s pay.
  • Developing People – we mentor our Helpers to grow their confidence and improve their communication skills.
  • Professionalism – All of our Helpers are vetted and go through three hands on cleaning interviews.
  • Pride – We reward a job well done with our Helper of the Month and Annual Awards.
  • Recognising Potential – Where we can, we promote our Helpers to become managers.

What is the Living Wage?

The Real Living Wage reflects the real cost of living. It is independently calculated by the Living Wage Foundation. The Real Living Wage is higher than the government’s National Living Wage, because it is  based on real living costs.

It has two rates – a National rate for the whole country, and a London rate to reflect the higher cost of living in the Capital.

Over 5000 businesses in the UK voluntarily pay the Living Wage.  These include big names such as Ikea, ITV and Chelsea Football Club. At Just Helpers we are proud to be affiliated to the Living Wage Foundation,  because we ensure our Helpers receive the London Living Wage. Last year we were delighted when Antoinette received the Venus Award for Employer of the Year in London. This award recognised the work of the whole team in addressing fair pay and working conditions in the cleaning industry.


“Please make sure you know how much you pay your cleaner,… and if you are going to use an agency, make sure they are ethical. A good day’s work for a good day’s pay – everyone deserves that.”  (Antoinette Daniel, Acceptance Speech, Venus Awards 2018)

What does this mean?

Sadly, low pay and poor working conditions are all too common in the cleaning industry.  Migrant workers, and particularly women, are vulnerable to this kind of exploitation.

When you arrange your cleaning through Just Helpers, you know that your Helper is being paid fairly for a fair day’s work.

Our cleaner Miglena was absolutely amazing and dealing with the Just Helpers Team was always a breeze. We also loved that this company pay the London Living Wage and really seem to value people.

Plus you have the peace of mind of dealing with a professional business, with a passion for providing you with a high quality, efficient cleaning service.

What the Venus Award Means to Just Helpers – from our Founder Antoinette Daniel

“Just Doing the Right Thing” is at the heart of what Just Helpers is all about.

So when I was recognised as Employer of the Year in London, in the Venus Awards, I couldn’t have been more thrilled.

What are the Venus Awards?

The Venus Awards have been called “The working women’s Oscars”. They recognise the achievements of hard-working women, and female-friendly businesses, across the country. I was lucky enough to be nominated for the award by a Just Helpers customer. From 45 nominations, I made it down to the shortlist of 4. Then, at a glamour-filled ceremony at the Waldorf Hotel in London, I was announced as the winner! For me, the award is a recognition of the achievements of the whole team at Just Helpers.


I founded Just Helpers out of a passion for justice, fair pay and decent working conditions. Inspired by my charity work with an anti human-trafficking organisation, I placed these values at the heart of the business.

In our cities, vulnerable migrant workers, and particularly women, are often exploited by unscrupulous employers with poor pay and working conditions.  I saw this injustice first hand, and so I decided to begin my own business to provide an alternative – providing domestic and commercial cleaning services.

The Just Helpers Approach

Being an ethical, professional business which nurtures and supports women is central to the Just Helpers Approach.

  • Paying the London Living Wage – a good day’s work for a good day’s pay
  • Developing People – mentoring our Helpers to improve their confidence and communication
  • Professionalism –through our process of vetting, hands on interview and shared standards, we ensure your Helper is right for you
  • Pride – Our Helper of the Month Award, nominated by our clients, rewards a job well done
  • Recognising Potential – where we can, we grow our Helpers into Managers


Campaigning is a big part of who I am. The award has been a great opportunity to encourage people to follow the Just Helper’s approach. In my acceptance speech I said: “Please make sure you know how much you pay your cleaner and if you are going to use an agency, make sure they are ethical. A good day’s work for a good day’s pay – everyone deserves that.

A good day’s work for a good day’s pay – everyone deserves that.

Just Helpers is affiliated to the Living Wage Foundation. This organisation campaigns for workers to be paid fair wages which reflects actual living costs in the capital, and across the nation.


In further recognition of what we have achieved at Just Helpers, I am excited to have been asked to be a Champion for the London Mayor’s “Good Work Standard”. This initiative aims to bring together the best employment practices in London. It will work to raise standards for workers across the city, through educating employers and informing government policy. I’m looking forward to sharing my expertise and working alongside them to ensure a robust and fair policy for all sizes of businesses.

The Future

The Venus Award has been a wonderful opportunity to celebrate and to reflect on all that we have achieved so far at Just Helpers. The positive validation from someone outside the agency has encouraged us to punch bigger and higher. Our greater passion has now become to end exploitation within the UK cleaning agency. Watch this space!

Over the coming months, Just Helpers will continue to grow, with a new Just Helpers App, an exciting new rebrand and new services such as Lifestyle Support for people in retirement.

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